Quantum Forest

As a customer I don’t care if you are ‘good’, particularly if you are extremely keen on telling me how good you are. I have two questions:

• Do you provide good service? and
• Are your prices competitive?

The first answer will tell me if you care about my business and it will also tell me if you treat your employees well. Rarely you get an unhappy employee giving good service. The second answer tells me if you are keen on a fair deal or are looking to rip off people.

That you collaborate with charities or pretend to save the planet are nice to have but I will not pay more for it. You have to figure out how to do those things in a shoestring. There are other people that will pay more for those frills — and you may want to target them — but not me. So please stop pretending that you are ‘good’.

Inspired by Noel Leeming.