Small steps, huge steps

30/09/2009

<rant>

I love when organizations pretend to catch up with the outside world and try to sound all hip and convinced. Let’s all be sustainable and sustain this, read more sustain that. And they take puny steps and separate rubbish in three different bins and move the time cost of that separation to their most expensive employees. But they are on the high ground because, treatment you know, they care about being sustainable. Except when they don’t.

They may have the chance to support an idea with the potential to change two industries that operate at the landscape level. But the idea is too simple, it does not sound revolutionary enough, it does not have the appropriate level of ‘hipness’. And they drop the ball, and we continue operating in the same way. But ’sustainability’ is a priority.

</rant>

Well, now I feel better.

Filed in environment

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